ABOUT US
In the same vein as “haute couture”, Serdaneli creates bespoke bathroom fittings and hardware from French know-how.
Ever since it was founded, Serdaneli has always striven for precision.
Discover the world and history of the brand in figures.
1975
Serdaneli is founded
Serdaneli was founded in Paris in 1975 by an industrial designer passionate about watchmaking. His idea was to design door handles as one would design a watch. He focused on the overall shape of the object, its finishes and component materials. These proved such a success that he then turned his attention to handles on pieces of furniture, taps, and more.
15th
Arrondissement of Paris
Serdaneli was first established in this industrial district of Paris, right where the watch and car manufacturers that kept the city moving in the 19th and 20th centuries were located. It is this culture of innovation and technical research that has shaped the identity of Serdaneli.
19
Avenue de Friedland – Paris
“La Salle de Bains Française” presents the finest creations by Serdaneli and Cristal&Bronze. In a 150 m2 showroom, just a stone’s throw from the Champs-Élysées, you will be welcomed by an attentive staff, dedicated to give you the best possible assistance for each of your projects.
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Yachts over 30 meters equipped by Serdaneli
Drawing on its exceptional products, Serdaneli has developed a high level of expertise in equipping yachts. This passion for the world of yachting can be found in the esthetic of some key models crafted by Serdaneli, such as ranges like the Naja or the Profile.
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Finishes
Serdaneli offers all its collections of taps and fittings in a wide range of metal finishes: from the most traditional – such as chrome or nickel – to the most prestigious, such as 24-carat gold. These finishes are also available in gloss, matt or velvet.
32
Stone inserts
No less than 32 stones are inlaid into a Square tap. Designed like pieces of jewellery, the most elaborate creations by Serdaneli are the result of precision setting. This perfect result is obtained in close partnership with the design studio and workshops.
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Materials
Serdaneli offers its ranges of decorative taps and fittings by drawing on all the possibilities of its materials library. Semi-precious stones, mother-of-pearl, crystal, marble, porcelain… Nevertheless, this wide selection is not exhaustive, and Serdaneli can recreate models using materials supplied by their customers.
DESIGNERS
Serdaneli partners with the most sought-after designers and interior architects to bring together creative vision and technical excellence.
Tristan Auer
An interior and emotional architect, Tristan Auer stands out for his ability to create spaces with a sensual, unique aesthetic, blending materials, light and modernity. His work, seen in iconic locations such as the Hôtel de Crillon, reflects contemporary luxury tinged with the excellence of French craftsmanship. His collaboration with Serdaneli gave birth to Dehmin, collection of bathroom fittings and door handle, whose richly detailed design captivates the eye as much as the hand.
Martyn Lawrence Bullard
Martyn Lawrence Bullard is a multi-award winning Los Angeles-based interior designer renowned for his broad range of styles and eclectic, yet sophisticated interiors. Bullard has been consistently named one of the world’s top 100 interior designers by Architectural Digest, featured permanently in Elle Decor’s A-List, and was named one of the top 25 designers by The Hollywood Reporter.
For Serdaneli, he designs the bathroom fittings collection Transatlantique that evokes the Miami Beach Architectural District.
Mauricio Clavero Kozlowski
Mauricio Clavero Kozlowski, a renowned designer, led French luxury brands for over 10 years. His sophisticated eye and cultural diversity have guided these legendary Maisons into the future while respecting codes and traditions. Born in Chile, he creates a dialogue between heritage and contemporaneity by pushing artisanal techniques.
In collaboration with Serdaneli, he brings his expertise and artistic vision to envision the Fusion faucet collection, blending tradition and innovation.
Simon Gitel
Simon Gitel’s artistic journey began serendipitously at the Marché aux Puces, where his passion for design and beautiful objects was nurtured by his surroundings. In the 1970s, he collaborated with Delépine, the renowned institution in the Parisian bathroom industry.
In the early 1980s, Simon Gitel joined Serdaneli, where he designed innovative models of bathroom fittings and door handles that have built the brand’s reputation: Sovereign, Sultan, King, Queen, Sultana, Zénith, Zénith Pierre…
Michael Tibi
Michael Tibi, interior architect, designer and graphic artist, has specialized in the luxury hotel sector since the 2000s, collaborating with some of the great names in French interior design. Each of his creations, whether in space planning, furniture or jewelry, is imbued with a poetry and precision that transcend time, testifying to his passion for detail and innovation. Constantly on the lookout for new collaborations, Tibi continues to enrich its portfolio and has designed WIL.L for Serdaneli, a collection of bathroom fittings and accessories that combine refined aesthetics and innovation.
Juan Pablo Molyneux
Recognised internationally for his classical approach to interior architecture, Juan Pablo Molyneux describes each of his projects as “a battlefield where the homeland to be defended is that of craftsmanship.“ It is this uncompromising standard that led him to Serdaneli — a shared conviction that brassware can be functional sculpture. Together, Serdaneli and Juan Pablo Molyneux inaugurate “Haute Robinetterie“ with the Bramante and Saline Royale collections.
Olivier Oksman
An interior architect and designer trained at the École Camondo in Paris, Olivier Oksman designs interiors and furniture for exclusive residential and hotel projects. He also heads the long-established aluminium furniture brand Walter & Moretti. For Serdaneli, he has created Verneuil, a collection that draws its inspiration from the rich, intimate world of the 1980s.
Martyn Lawrence Bullard
CRAFTSMANSHIP
Serdaneli has spent half a century applying the exacting standards of the great Parisian jewellers to brassware and door furniture.
Foundry
The lead-free brass is cast in moulds that have been carefully preserved over the decades.
This stage is hand-made in order to tailor the dosage to the complex shapes.
Machining
Each piece is machined in our workshops from solid brass, with a precision that ensures accurate assembly.
Silver brazing
The components are joined using silver brazing, a soldering technique that ensures strong joints and preserves the integrity of the metal.
Hand polishing
Polishing is carried out entirely by hand by our craftsmen, an essential step in achieving the mirror finish required to ensure the finishes remain in good condition over time.
Surface treatment
Our parts are finished – chrome, nickel, patinas – using processes mastered in-house, with a palette of over 30 colours.
Assembly
All our products are assembled by hand in our workshops, allowing for precise control at every stage and adaptation to the specifications of each order.
Quality control
Each piece is inspected individually before dispatch: checking for watertightness, finish quality, the proper functioning of mechanisms.
